Understand (and Minimize) Customer Turnover Think back over the last year or two. Is there anything different about your customers? When you lose a customer, it not only represents a loss in revenues, it may reflect a problem in your business. That’s why it’s important to analyze customer turnover patterns and identify ways to minimize…
Goal: Learn to Sell Strategically Maximize Sales with Strike Zone Selling Like everything else, the key to selling effectively is focusing your time, efforts and energies where they’re most likely to pay off. That means identifying and targeting your best prospects by drawing on intelligence you already own. It’s called Strike Zone Selling, and it’s…
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