Why?
Ray and Zen are forward-thinking pragmatists, albeit ‘advisorologists,’ who have a penchant for seeing things differently. The combination of wit and wisdom bodes well for radio. Our guests report an ease of conversation and delivery of their message in a very personable way, the new way of marketing in the new millennium… relationship building. It’s all important in developing sustainable business, let alone growing your market share.
Simon Sinek is a movement maker, a way-shower for building momentum that matters in our world today. He’s insightful and spot on in observations of how we behave and using those observations to create maximum results. This book is about a naturally occurring pattern, a way of thinking, acting and communicating that gives some leaders the ability to inspire those around them. Start With Why is a guide to focus on and amplify the things that do work to inspire.
Just about every person or organization needs to motivate others to act for one reason or other. The ability to motivate people is not, in itself difficult. It is usually tied to some external factor. Tempting incentives or the threat of punishment will often elicit the behavior we desire. Great Leaders are able to inspire people to act. Those who are able to inspire give people a sense of purpose or belonging that has little to do with any external incentive or benefit to be gained.
Those who truly lead are able to create a following of people who act not because they were swayed, but because they were inspired. For those who are inspired, the motivation to act is deeply personal. They are less likely to be swayed by incentives. Those who are inspired are willing to pay a premium or endure inconvenience, even personal suffering. Those who are able to inspire will create a following of people, supporters, voters, customers, workers–who act for the good of the whole not because they have to, but because they want to.
All the inspiring leaders and companies, regardless of size or industry, think, act and communicate exactly alike. Great leaders understand the value in the things we cannot see.
You’ll want to grab Ray’s Crib Notes on the book, too. The salient points are described in great style and clarity so you get the best of the book in short order. You can request the Crib Notes simply by using the form below:
