Many entrepreneurs don’t set specific goals for their business, but studies show that goal setting really does drive higher achievement. According to small business peer board members who’ve embraced this technique, goal setting forces you to focus your energies effectively and develop real, viable action plans. It isn’t hard if you follow their lead. Here’s…
GIVE YOUR BUSINESS A POWER CHECK The key to growing your business is to keep evolving. To do that, you have to step outside your daily business and see where you fit in the big picture. You give your business an unbiased power check. Immersing yourself in new ideas is one way to broaden your …
SWOT Analysis: Learn to Manage with Insight and Vision Conduct a SWOT Analysis Are you familiar with the concept of SWOT analysis? This is a great offensive and defensive study and activity. Large corporations and progressive small businesses (such as PRO, President’s members) use SWOT—an acronym for Strengths, Weaknesses, Opportunities, and Threats—as a strategic planning…
Plot Your Course to Success with 365 Goals: A Comprehensive Guide Setting goals is crucial for any business looking to thrive and grow. But how do you transform your broad vision into actionable steps? The key lies in breaking down your Vision Goals into manageable, everyday tasks—this is where your 365 Goals come into play….
In the competitive world of business, standing out is crucial. One way to carve out your unique space is by defining your Unique Selling Proposition (USP). But what exactly is a USP, and why is it so important for your business? Let’s dive into how identifying your USP and understanding your sales funnel can make…
Expand Your Entrepreneurial Vision The world around us is changing, and if you don’t want to be left behind, you need to change, too. You can’t afford to hold onto your old ways. (The dinosaurs refused to change, and look what happened to them, and also Sears & Kodak.) But changing is easier said than…
From chapter one of “Small Business Toolbook” By Ray Silverstein, we learn how to manage your business with insight and vision. Goal: Learn to Manage with Insight and Vision Start by taking stock- conduct a SWOT Analysis… Are you familiar with the concept of SWOT analysis? This is a great offensive and defensive study and…
As Yogi Berra said, “It ain’t over ‘til it’s over.” He was talking about baseball, but he might as well have been referring to the recession. But, we aren’t out of the woods yet. For most small business owners, outwitting the recession has become an obsession, and in many cases a necessity. It’s certainly a subject…
Why? Ray and Zen are forward-thinking pragmatists, albeit ‘advisorologists,’ who have a penchant for seeing things differently. The combination of wit and wisdom bodes well for radio. Our guests report an ease of conversation and delivery of their message in a very personable way, the new way of marketing in the new millennium… relationship building….
