Category: marketing

Master Goal Setting: Your Secret Weapon for Unstoppable Business Growth

Master Goal Setting: Your Secret Weapon for Unstoppable Business Growth Are you ready to elevate your business to new heights? One of the most transformative tools in your entrepreneurial toolkit is the power of effective goal setting. While it might seem straightforward, mastering this skill can be the key to unlocking your business’s full potential…



Gentle Strategies for Ensuring You’re Paid

Chapter 4, from ” The Small Business Survival Guide” By Ray Silverstein. Creative Collection Strategies-How to get payed, when your client doesn’t want to How do you handle delinquent accounts? If you rely on collection agencies or attorneys to collect on your behalf, you’re probably not getting very much back from their efforts. Plus, you’re…



Unlocking Your Business’s Financial Secrets: The Four Types of Expenses

Unlocking Your Business’s Financial Secrets: The Four Types of Expenses Hey there, fellow business aficionados! Today, we’re diving into a topic that might sound a bit dry at first glance but is absolutely crucial for anyone steering the ship of a small business: expenses. Yes, those financial puzzle pieces that can make or break your…



Managing with insight and Vision

From chapter one of “Small Business Toolbook” By Ray Silverstein, we learn how to manage your business with insight and vision. Goal: Learn to Manage with Insight and Vision Start by taking stock- conduct a SWOT Analysis… Are you familiar with the concept of SWOT analysis? This is a great offensive and defensive study and…



Market Wisely and Sales Will FLOW

Market Wisely, and Sales Will Follow, maybe even lead By Ray Silverstein What kind of marketing activities do you do for your business? Do you have a marketing plan? How about a marketing budget? Do you use marketing strategies to focus and support your sales efforts, or do you engage in spontaneous, one-time marketing activities…



Sell Smarter – Ditch the Pitch and rise above the fray

How to Sell Smarter: ‘Ditch the Pitch’ Review by Ray Silverstein There’s one subject entrepreneurs can’t get enough of: how to increase sales. Well, here’s a thought. If your current sales pitch isn’t delivering the results you want, it’s time to switch things up. Better yet, why not do something radical, and ditch the sales…



10 Tips to Get Referrals

10 Ways to Get Great Referrals (Even if You Stink at Asking for Them)  When it comes to sales tools, few things are more powerful than customer referrals. They’re simple, effective, and absolutely free. We love when referrals come our way. Yet many entrepreneurs are reluctant to actively request them. If you’re one of them,…



What if… Your product or service is impacted by Tariffs?

What if, Your product or service is impacted by Tariffs? Businesses are changing faster than ever due to Government Regulations, technology, global communications, and distribution, etc. Tariffs are part of that, too. Leaders need to get outside their business to gain insights, opportunities, and awareness of the world around them from other business owners. They…



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