Market Wisely, and Sales Will Follow, maybe even lead By Ray Silverstein What kind of marketing activities do you do for your business? Do you have a marketing plan? How about a marketing budget? Do you use marketing strategies to focus and support your sales efforts, or do you engage in spontaneous, one-time marketing activities…
How to Sell Smarter: ‘Ditch the Pitch’ Review by Ray Silverstein There’s one subject entrepreneurs can’t get enough of: how to increase sales. Well, here’s a thought. If your current sales pitch isn’t delivering the results you want, it’s time to switch things up. Better yet, why not do something radical, and ditch the sales…
10 Ways to Get Great Referrals (Even if You Stink at Asking for Them) When it comes to sales tools, few things are more powerful than customer referrals. They’re simple, effective, and absolutely free. We love when referrals come our way. Yet many entrepreneurs are reluctant to actively request them. If you’re one of them,…
What if, Your product or service is impacted by Tariffs? Businesses are changing faster than ever due to Government Regulations, technology, global communications, and distribution, etc. Tariffs are part of that, too. Leaders need to get outside their business to gain insights, opportunities, and awareness of the world around them from other business owners. They…
