Building a successful small business is not a solo journey. To thrive, you need the right skills, financial strategies, and guidance from trusted advisors. Whether you’re part of a Small Business Leadership Group or have access to a Business Advisory Board, leveraging these resources can significantly impact your growth and long-term success. 1. Tap Into…
How to Create a Marketing Plan and Budget for Your Small Business If you’re a small business owner, you’ve likely thought about your marketing efforts. But, do you have a written marketing plan? Many businesses approach marketing in a haphazard way—acting on impulse rather than strategy. Unfortunately, this usually leads to inconsistent and ineffective results….
Market Wisely, and Sales Will Follow, maybe even lead By Ray Silverstein What kind of marketing activities do you do for your business? Do you have a marketing plan? How about a marketing budget? Do you use marketing strategies to focus and support your sales efforts, or do you engage in spontaneous, one-time marketing activities…
