The world around us is changing and if you don’t want to be left behind, you need to change, too. You can’t afford to hold onto your old ways. (The dinosaurs refused to change, and look what happened to them, and also Sears & Kodak.) But changing is easier said than done. How do you…
How to Create a Marketing Plan and Budget for Your Small Business If you’re a small business owner, you’ve likely thought about your marketing efforts. But, do you have a written marketing plan? Many businesses approach marketing in a haphazard way—acting on impulse rather than strategy. Unfortunately, this usually leads to inconsistent and ineffective results….
What if, Your product or service is impacted by Tariffs? Businesses are changing faster than ever due to Government Regulations, technology, global communications, and distribution, etc. Tariffs are part of that, too. Leaders need to get outside their business to gain insights, opportunities, and awareness of the world around them from other business owners. They…
