In the competitive world of business, standing out is crucial. One way to carve out your unique space is by defining your Unique Selling Proposition (USP). But what exactly is a USP, and why is it so important for your business? Let’s dive into how identifying your USP and understanding your sales funnel can make…
How to Deal with Banks In this article from “The Small Business Survival Guide” By Ray Silverstein, we’ll talk about some top strategies for on how credit lenders can offer effective financial planning Solutions, and how to use your relationship with your bank for success. When choosing a bank, the first question you should ask…
Chapter 4, from ” The Small Business Survival Guide” By Ray Silverstein. Creative Collection Strategies-How to get payed, when your client doesn’t want to How do you handle delinquent accounts? If you rely on collection agencies or attorneys to collect on your behalf, you’re probably not getting very much back from their efforts. Plus, you’re…
In the realm of business, facing challenges head-on is crucial for growth and stability. When financial setbacks arise, transparent communication with your banker becomes paramount. Here’s how to effectively navigate the conversation and secure support when your company encounters difficulties. Why Communication Matters No business is immune to occasional financial hurdles. Whether it’s unforeseen market…
Unlocking Your Business’s Financial Secrets: The Four Types of Expenses Hey there, fellow business aficionados! Today, we’re diving into a topic that might sound a bit dry at first glance but is absolutely crucial for anyone steering the ship of a small business: expenses. Yes, those financial puzzle pieces that can make or break your…
Expand Your Entrepreneurial Vision The world around us is changing, and if you don’t want to be left behind, you need to change, too. You can’t afford to hold onto your old ways. (The dinosaurs refused to change, and look what happened to them, and also Sears & Kodak.) But changing is easier said than…
THE ONE THING The Surprisingly Simple Truth Behind Extraordinary Results Gary Keller with Jay Papasan – reviewed by Ray Silverstein The author states “The One Thing is the best approach to getting what you want.” “What’s the One Thing you can do this week such that by doing it everything else would be easier?” The…
10 Ways to Get Great Referrals (Even if You Stink at Asking for Them) When it comes to sales tools, few things are more powerful than customer referrals. They’re simple, effective, and absolutely free. We love when referrals come our way. Yet many entrepreneurs are reluctant to actively request them. If you’re one of them,…
Being a Good Manager One of the advantages of running a small business is that you can manage your employees on an individualized basis. A savvy boss identifies each worker’s hot buttons and work style, and manages employees accordingly. And if you’re super-savvy, you’ll factor in the cultural generation your employees belong to as well….
Crucial Conversations Tools for Resolving Broken Promises, Violated Expectations, and Bad Behavior by Kerry Patterson, Joseph Grenny, Ron McMillan, and Al Switzler Disappointing Results at Work? The Guys explore one of the toughest issues – dealing with confrontations in the workplace. No, it isn’t about breaking up fights, but it can result in one if…
