Author: Tara Hoffman

Peer Advisory Board

Many entrepreneurs go into business for themselves because they want to call their own shots, control their destiny, and make as much money as they think is appropriate. Also, they happen to be very good at something. Unfortunately, whatever unique skills they may possess, these skills alone often are not enough to ensure business success,…



Ditch the Sales Pitch

My friend Steve Yastrow, a shrewd advisor and author, recently introduced this “Ditch the Pitch” approach, which you’ll find in his book of the same name at yastrow.com.  It’s so packed with great ideas, I asked Steve for permission to share my top takeaways here. If your sales pitch isn’t delivering the results you want,…



Sharpen Your Leadership Skills

Embrace Your Role as Company Leader As their small businesses grow, many owners struggle to define their shifting roles within the organization. It is a given that many business owners are great “doers.” After all, they’ve built successful businesses from the ground up. But as a business takes off, owners are suddenly confronted by tasks…



Rule #1 – Cash is King

I don’t know who coined the expression “cash is king,” but they certainly knew what they were talking about. Cash rules, always and forever, but even more so when the economy is soft. Cash = power. When you have it, it allows you to operate from a position of strength. Cash is not only money…



Mentor or Tormentor?

Ray Silverstein has owned and sold multiple businesses and has helped other business owners do the same. He began running Peer Advisory Boards after he sold his businesses. He said that he learned more about business after running a Peer Board than the time when he actually was running businesses. And Ray loves to share…



Why Facilitating Peer Advisory Boards Taught Me More

Ray Silverstein has owned and sold multiple businesses and has helped other business owners do the same. While he was President of his businesses, he attended a Peer Advisory Board and when he sold them, he began running Peer Boards. He said that he learned more about business after running a Peer Board than the…



MANAGE YOUR HUMAN ASSETS WISELY

  Goal: Manage Your Human Assets Wisely Make the Most of Your Human Assets In today’s highly competitive world, employee performance matters a great deal. As a result, your employees are either your company’s most powerful asset or its greatest liability. How do you ensure that your employees are the former, not the latter? By…



Sales Goal: Learn to Sell Strategically

Goal: Learn to Sell Strategically Maximize Sales with Strike Zone Selling Like everything else, the key to selling effectively is focusing your time, efforts and energies where they’re most likely to pay off. That means identifying and targeting your best prospects by drawing on intelligence you already own. It’s called Strike Zone Selling, and it’s…



7 Steps to Creating Sales – Step 1

Step 1 – Target Your Market No matter what size your business is, the key to growth is working smarter, not harder. That means focusing your resources—time, money, personnel—on those activities that deliver the greatest return. Follow the 80/20 rule of productivity: just 20% of our customers, products, and activities generate 80% of our business…



Sharpen Your Leadership Skills

Embrace Your Role as Company Leader  As their small businesses grow, many owners struggle to define  their shifting roles within the organization. It is a given that many business owners are great “doers.” After all,  they’ve built successful businesses from the ground up. But as a  business takes off, owners are suddenly confronted by tasks …



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